It is about creating a platform to integrate the excess seasonal fish catching of the primary producer, km.0, directly for the social and commercial restaurateur. There is a project to develop a virtual market, a supply and demand forecasting platform based on variables and AI technology and Big Data.
The Lonja de Futuros Operative Group concludes with challenges, opportunities, and future projects: sardine pate, blue crab extract, shrimp powder, anchovy hummus and fish stock from Roses.
It is a project promoted by the Foodservice Cluster of Catalonia and RADI, Grup Arrusé, Cofradía de la Escala, IRTA and SERHS Food participate. Funded by EAFRD and DARP.
A solid group of companies coordinated by the Food service Cluster
On October 30, the Lonja de Futuros operating group, made up of companies from different fields of activity, complementary to each other, ended. RADI (food research and development of ingredients, especially powders), Grupo Arrusé (chain of Mediterranean cuisine restaurants), Cofradía de la Escala (pioneer throughout the State in intranet auctions), IRTA (Research Institute of the Government of Catalonia, attached to the Department of Agriculture, Livestock, Fisheries and Food), and SERHS Food (comprehensive food service for communities).
The main idea is to increase the participation and orientation towards the market of entities normally closed and circumscribed to the physical market of La Lonja, thus reaching an entire value chain such as that of Social and Commercial Catering thanks to the coordination and leadership of the foodservice Cluster of Catalonia. In addition, the project can continue to be developed in other areas: Promotion of technologies to optimize purchase and sale prices by seasonally adjusting the offer.
There are fundamental aspects of the project such as the integration of different markets to bring together and consolidate a global offer in a single marketplace, generate marketing opportunities for new products and services, as well as the promotion of the circular economy in the food sector.
The creation of this operating group, together with the diagnoses carried out and the proposed project ideas generated, should allow the integration of the fish supply in the collective and commercial catering directly from the primary producer, through a portfolio of ideas and projects applicable to the sector .
SERHS Food has an important dietetics department that follows the precepts of the Mediterranean diet when preparing menus, as well as the recommendations of the Catalan Public Health Agency, among other entities. The objective is to have balanced, healthy, sustainable menus designed for each type of user, offering the maximum guarantee of food safety.
The final result of the creation of the operating group has allowed:
- Improve knowledge of the sector by identifying good practices.
- Promote the identification of innovative projects and advanced solutions applicable to the Food Services sector using innovative technologies that allow promoting innovation projects in information management (Food Date and I.A.).
- Promote the creation of the local by-products that avoid food waste and enhance sustainability.
- The improvement of environmental management and performance.
- Reduction of waste, carbon footprints and reduction of food waste creating new by-products for the food industry.
Main challenges and opportunities identified:
- Adapt the objectives of the Task Force to the Covid crisis. Opportunities to further improve the hygiene and food safety of products.
- Difficulties to connect producer with transformer. Opportunity to propose a virtual fish market project through a program for the collection and analysis of data from Catalan fish markets in real time.
- Lack of communication between boxes and technological backwardness. Promote an operating group that works to integrate Catalan markets into a community that maintains constant communication and adapts to technological developments that allow a better quality of service and product and benefits both the producer and the consumer.
- Difficulties to include the primary sector in the foodservice value chain. Improve communication with this sector and plan to hold conferences dedicated to them to attract them and demonstrate how the reality of the foodservice value chain can be promoted if we incorporate them and we all benefit.
Summary list of identified projects:
The creation of a virtual platform for forecasting the supply with data averages. A market platform that matches supply with demand based on the variables that are defined can buy fish at current prices or at future prices.
A pilot test with blue crab extract was planned. As of November 9, IRTA will have a Pulse Combustion Dryer (device to dry any type of pasta) in its facilities, in which, due to the blue crab theme, it could go very well. It is a device that requires a minimum of 30 kilograms to produce the powder. The amount of powder varies depending on the amount of water in the product.
An operating group will be defined that works to integrate the Catalan markets into a community that maintains constant communication and adapts to technological innovations that allow better quality of service and product and benefits both the producer and the consumer.
A project will be promoted to create a blue crab meat extraction machinery replicating models such as those from Canada and Norway to make Catalonia a benchmark in this process. And, at the same time, that it can be used to reduce the carbon footprint (CO2).

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Foodservice Cluster’s president, Raimon Bagó, Serhs Food General Director, aims to group in a single cluster the set of actors that are involved in the social and commercial restoration sector’s value chain to boost collaborative projects in the fields of food safety, personalized nutrition or sustainability.
The new cluster, which keeps the Foodservice name, groups more than eighty companies and it is one of the 29 entities that are part of the Cataluña Clusters de ACCIÓN program.
The cluster is currently working in the boost of projects to contribute to the fight against Covid-19 as the support to recuperate the restoration sector or the safety in restaurants.
The Catalan clusters Foodservice and Food N’Nutrition, specialized in the food and nutrition scopes, have merged in one entity with the aim of increasing the critical mass in the Catalonia sector and boost greater reach projects, as well as generating synergies and scale economies. This new entity is one of the 29 Catalan clusters that are part of the Cataluña Clusters de ACCIÓN program -the agency for the competitiveness of the company, under the Department of Enterprise and Knowledge-.
The new cluster, which will keep the Foodservice Cluster name, currently gathers more than eighty companies with the aim of unifying agents and actors involved in the value chain of the organized social and commercial restoration sector. According to Raimon Bagó “with this merge it is intended to increase the cluster’s potential within the food sector, integrating the different agents in a more vertical and representative entity, as well as optimizing resources with a more global strategy”. For Bagó, with this merge, “the restoration, along with health and nutrition, will incorporate a very important and complementary active that will bring a lot of added value to the cluster’s chain value”.
According to the director of the ACTION Cluster Unit, Joan Martí, “cluster mergers are positive when they allow gaining critical mass without losing strategic focus, as in this case”. According to Martí, “internationally, the beginning of a trend of merging clusters is observed, since in a complex global environment there is dimension to articulate impact projects”. “This trend has already started in Catalonia with the creation of the Catalionia Bio & HealthTeach cluster and now we already have two cases, and surely there will be more in the future”.
The objective of this merge is to share experiences and knowledge to boost new collaborative projects in the food and restoration scopes, in aspects such as food safety, personalized nutrition, ingredients development and functional foods or the improvement of the sector’s sustainability. In this way, the Foodservice Cluster’s activities for this 2020 will be organized based in six strategic axes: food safety, health and nutrition, digitalization, shared value, strategic change management, green, blue and circular economy, and the efficiency of human and productive resources on the farm.
In this way, currently, the new entity has focused on the boost of projects to contribute to the fight against Covid-19 from the food sector’s point of view, as is the case of an initiative to support the restoration sector as consequence of the crisis through advanced reservations or to promote safety in restaurants.
What is a cluster?
A cluster is a group of companies (startups, SMEs and multinationals) and surroundings agents (universities and technological centres) from a certain economic area that share resources, generate synergies and that project internationally. It is an instrument that improves competitiveness among members that are part from the development of joint transforming projects and the definition of strategic challenges for their sector. In Catalonia, the clusters represent the 30% of the GDP (74 billion euros of added billing) and generate more than 300.000 job positions.
Nowadays, 29 clusters are part of the Cataluña Clusters de ACCIÓN program, an initiative driven to accompany the Catalan clusters to help them focus their strategy, train the cluster managers, co-finance strategic projects and organize trips to reference ecosystems for international benchmarking and close collaborative projects among Catalan clusters or international entities, among other initiatives.

During the past 26, 27, 28 February and 1 March, there was the Mobile World Congress, the most important technology fair worldwide. As in previous years this event has once again been a success of assistance, where the main brands and manufacturers of the sector have shown to the attendees the new technological devices that will mark this 2018.
Celebrated in Barcelona since 2006, this congress represents a networking space where all participants can participate in a large number of conferences.
In this context, SERHS Food, has managed the catering service of the Spanish pavilion for the 56 companies participating in this space and all the personalities that have been present.
With the high cuisine of ARCS Catering, 500 services have been covered between breakfasts and lunches, as well as the permanent service of snacks between hours and drinks during the four days of the fair. Six experienced waiters and SERHS Food event manager have contributed to the success of management.
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