CA 
ES 
EN 
FR 
The joint venture formed by Serhs Food and Clece, together with La Fageda, has created a new experience at the Bellvitge and Viladecans Hospitals to promote responsible and local consumption. On December 2 and 3, we set up a special space in collaboration with La Fageda where we offered their bulk yogurt, visually and directly highlighting this responsible consumption initiative.
At Bellvitge Hospital, we provided staff with a yogurt dispenser so they could serve themselves the desired amount in reusable eco-cups, with the option to add personalized toppings such as La Fageda jam, chocolate chips, nuts, and more. This action, designed to be more sustainable, also allowed users to personalize their consumption experience.
In the other cafeterias at Bellvitge and Viladecans, we created a dedicated bulk yogurt space with eco-cups already filled with natural yogurt, again with the option to add toppings. With this initiative, we want users to better discover the product we will regularly offer: La Fageda’s bulk yogurt. The experience was very well received, with strong participation and enthusiasm from staff and users.
This proposal is part of our strategy to reduce single-use packaging waste and promote more responsible consumption habits, aligned with our commitment to sustainability and proximity.
