{"id":7712,"date":"2020-11-09T13:06:48","date_gmt":"2020-11-09T12:06:48","guid":{"rendered":"https:\/\/serhsfood.com\/?p=7712"},"modified":"2020-11-09T13:06:48","modified_gmt":"2020-11-09T12:06:48","slug":"serhs-food-participates-in-the-lonja-futuros-project","status":"publish","type":"post","link":"https:\/\/serhsfood.com\/en\/mediterranean-diet\/serhs-food-participates-in-the-lonja-futuros-project\/","title":{"rendered":"SERHS Food participates in the “Lonja de Futuros” project"},"content":{"rendered":"

It is about creating a platform to integrate the excess seasonal fish catching of the primary producer, km.0, directly for the social and commercial restaurateur. There is a project to develop a virtual market, a supply and demand forecasting platform based on variables and AI technology and Big Data.<\/strong><\/p>\n

The Lonja de Futuros Operative Group concludes with challenges, opportunities, and future projects: sardine pate, blue crab extract, shrimp powder, anchovy hummus and fish stock from Roses.<\/strong><\/p>\n

It is a project promoted by the Foodservice Cluster of Catalonia and RADI, Grup Arrus\u00e9, Cofrad\u00eda de la Escala, IRTA and SERHS Food participate. Funded by EAFRD and DARP.<\/strong><\/p>\n

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A solid group of companies coordinated by the Food service Cluster<\/span><\/strong><\/p>\n

On October 30, the Lonja de Futuros<\/strong> operating group, made up of companies from different fields of activity, complementary to each other, ended. RADI<\/strong> (food research and development of ingredients, especially powders), Grupo Arrus\u00e9<\/strong> (chain of Mediterranean cuisine restaurants), Cofrad\u00eda de la Escala<\/strong> (pioneer throughout the State in intranet auctions), IRTA<\/strong> (Research Institute of the Government of Catalonia, attached to the Department of Agriculture, Livestock, Fisheries and Food), and SERHS Food<\/strong> (comprehensive food service for communities).<\/p>\n

The main idea is to increase the participation and orientation<\/strong> towards the market of entities normally closed and circumscribed to the physical market of La Lonja, thus reaching an entire value chain such as that of Social and Commercial Catering thanks to the coordination and leadership of the foodservice Cluster of Catalonia. In addition, the project can continue to be developed in other areas: Promotion of technologies to optimize purchase and sale prices by seasonally adjusting the offer.<\/p>\n

There are fundamental aspects of the project such as the integration of different markets to bring together and consolidate a global offer in a single marketplace, generate marketing opportunities for new products and services, as well as the promotion of the circular economy in the food sector.<\/p>\n

The creation of this operating group, together with the diagnoses carried out and the proposed project ideas generated, should allow the integration of the fish supply<\/strong> in the collective and commercial catering<\/strong> directly from the primary producer, through a portfolio of ideas and projects applicable to the sector .<\/p>\n

SERHS Food has an important dietetics department that follows the precepts of the Mediterranean diet when preparing menus, as well as the recommendations of the Catalan Public Health Agency, among other entities. The objective is to have balanced, healthy, sustainable menus designed for each type of user, offering the maximum guarantee of food safety.<\/p>\n

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The final result of the creation of the operating group has allowed:<\/span><\/strong><\/p>\n