SERHS Food has signed a collaboration agreement with Heura, the Nº 1 brand in Spain, to advanve in the development of the plant-based meat experience in the menus offered in the differents centers that manage the food service within the collective restoration sector: schools, health centers, cefeteias, companies and other spaces.
Both companies have aligned their chefs, dieticians and R&D and quality teams, among others, to prepare cooked dished with the different vegetable protein options offered by Heura products. 100% vegetable meat with an innovative texture and made with a base of legumes (soy, peas).
Heura Foods was founded in 2017, in a coworking located in the center of Barcelona, in the hear of the Mediterranean Sea, with the aim of being a social mission turned into a company and empowering people to change the current food system for a more sustainable, healthy and nutritious one.
Heura defines itself as an activist company that promotes a more sustainable food system. Iy is the vegetable protein brand with the most followers in Europe and the highest engagement worldwide. The flavor and texture of the product have made it an innovative high-quality food. Heura is a plant that speads rapidly filling the world with life, nature and color. This is what the company is looking for when creating the brand. The first client was a small store, in the Poble-sec neighborhood of Barcelona and it is currently present in more than 10 countries and continues to grow with a dizzying pace.
Educa project in school canteens
Following the recommendations of the Generalitat, the Public Health Agency (PREME), is considering the development of different recipes to promote vegetable protein in school canteens. With this objective, an informative meeting was held at the Pinya de Rosa school in Blanes (Gerona) for families and collaborators of the center by the heads of Serhs Food and Heura on nutritional aspects and the benefits that this entails. In addition, there was also a tasting of products and cooked dishes, among which the Heyra lasagna with vegetable meat, the Heura meatballs in the gardener and different tastings of 100% vegetable nuggets and snacks, among others, stood out.
This is a first step in the final part of the past school year and with the prospect of incorporating new dishes cooked with Heura for the next school year and at the same time showing will to transmit as much information to families about these developments. This same idea will also be transferred to other segments of activity that Serhs Food manages, such as health centers and companies with catering spaces for their workers.
Two great examples of sustainability and inspiration in the Mediterranean Diet
Both for the part of the food product itself and for the part of the High Performance Kitchen (CAR) in Mataró where the cooked dishes will be prepared, they are examples of sustainability throughout the process. Since the CAR is accredited as more sustainable than a traditional kitchen based on a report of 8 parameters carried out by the specialized company Inédit. The comparison positions it between 25% less impact and up to almost 4 times less in aspects such as energy consumption or carbon footprint versus a restaurant.
The Mediterranean Diet has been the foundation and inspiration of both companies since their inception. For Heura its products breathe the heritage and Mediterranean gastronomy. They use high quality ingredients such as olive oil and are clean label.
It should be noted that the objective of SERHS Food is to promote a balanced and healthy diet in all its centers and in the cooked dishes prepared in the Mataró High-Performance Kitchen, and it has been promoting it for more than 40 years.
Commitment to the environment and sustainability
SERHS Food has always ensured and manifested this sensitivity to the environment, as well as the incorporation of novelties in the menus that improve the diet of users. It is the first and only collective catering company in the Spanish State, in the High Performance Kitchen, certified in the FSSC 22000 v5 standard and which also has ISO 9001:2015 on quality and ISO 22,000:2018 on food safety. Following the guidelines set by different public bodies in relation to the introduction of vegetable protein in areas such as school canteens, synergies are expected to have a real impact on new plant-based recipes and cooked dishes. The information to the interlocutors (families, managers, food professionals…) about the products in the Heura catalogue, their nutritional and organoleptic characteristics, as well as the values they provide are the first point to move forward.
It should be noted that the action plan of both companies is also based on training and demonstrations of recipes for cooked dishes to promote pedagogy and esteem for the planet and the Mediterranean diet.
Without a doubt, we are very happy about this collaboration between SERHS Food and Heura as it presents a great future perspective to incorporate new plant-based menus in the collective catering sector, promote sustainability and participate in the Good Rebel revolution!