Fresh fruit, accessible and easy to eat
The “Fruit and Health Here, Too” project seeks to ensure that fresh fruit is accessible, easy to eat and becomes a habit in the entire country. Currently, even though Catalonia is a large producer of fresh, high-quality fruit, only 10.9% of the population (Health Survey of Catalonia, 2014) aged 6 or older eats the 5 servings of fresh fruit or vegetables recommended daily, given the health benefits they bring.
The bars and restaurants that want to join the programme must meet a series of requirements, such as they must make fresh fruit visible at the entrance to the establishment to encourage patrons to ask for it. Accommodations must have this at their reception desk, and fruit shops must have sliced fresh fruit available.
The main goal of the policy is to encourage people to eat fresh fruit in order to improve their health and add as many establishments as possible. The regular consumption of fresh fruit should be easy and accessible, and it should become a habit of everyone all over the country.